El Burrito Food Products was founded by Mark and Grace Roth in El Monte, CA. The original recipes for its famous Red Salsa and Tortilla Masa are commercially packaged and sold at a Mars Market in El Monte, CA
Over 30 years ago, our founder Mark Roth was on a mission to find a heart-healthy substitute for his favorite food--chorizo. Since then, is has become our goal to provide plant-based products with traditional flavors to you and your loved ones. Our vision is always growing, and we are currently focusing on delicious goods, with a low impact on our planet.
We started with an idea of a chorizo alternative for Mr. Roth's health. With that in mind, our Organic Soyrizo® is made with 100% US-grown organic soybeans and 100% Non-GMO ingredients. We use traditional Mexican spices to keep it authentic, and we make everything Hexane Free and Gluten Free. The spirit of our company is a commitment to your health and uncompromising flavor, cultivated in our history spanning 3 decades.
We will be striving to achieve the United Nations Sustainable Development Goals (SDGs) by 2030. We will also be contributing to sustainable community activities such as food waste reduction, global warming prevention, and preserving our forests and oceans. Increasing the use of organic materials, investing in bioplastic packaging materials---we will continue challenging ourselves to be the best for our community and planet.
El Burrito's quality assurance team is committed to providing customers with safe, high quality food tailored to worthwhile alternatives.
Quality Assurance Manager
Adriana Garcia
As production manager here at El Burrito I am committed to producing safe products for our customers and consumers in a timely manner following all food safety and quality guidelines established.
Production manager
Antonio Esparza
The story of El Burrito, a pioneer in meatless Chorizo (Soyrizo®, as we like to call it), began as a local grocery store in El Monte, CA. selling homemade tortillas and salsa in 1969.
11 years later El Burrito Mexican Food Inc. was officially founded.
In 1992, El Burrito's owner, Mark Roth, discovered that he had heart disease and set out to develop a new version of the beloved chorizo that he could now no longer eat.
After lots of trial and error, the recipe for low-fat, cholesterol free SOY-chorizo was born. Roth wished to keep the recipe as authentic and delicious as possible, while still being accessible for different dietary restrictions.
Now, we make all sorts of products that are friendly to a variety of diets, and have a more positive impact on our Earth.
El Burrito Food Products was founded by Mark and Grace Roth in El Monte, CA. The original recipes for its famous Red Salsa and Tortilla Masa are commercially packaged and sold at a Mars Market in El Monte, CA
El Burrito Food Products creates Soyrizo®, a healthy take on traditional Chorizo
El Burrito Food Products introduces SoyTaco™
El Burrito Food Products receives recognition from PETA for Best Vegetarian Food Entrée for Soyrizo® and SoyTaco™
El Burrito Food Products creates Soy Breakfast Sausage
El Burrito Food Products is acquired by House Foods Holding USA and becomes El Burrito Mexican Food Products Corp.
El Burrito introduces their Organic Soyrizo® and Fire Roasted Salsa Casera line
El Burrito products are created for you and your loved ones to enjoy!
We hope that you are enamored with our classics, or maybe interested in trying out something you've never had before.
Either way, you are joining in a tradition of healthy and delicious fare that spans more than 30 years.
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